Yes to brunch, no to Coachella. Here's how younger Americans plan to spend after the coronavirus crisis

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Yes to brunch, no to Coachella. Here's how younger Americans plan to spend after the coronavirus crisis
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Yes to brunch, no to Coachella. Here's how younger Americans plan to spend after the coronavirus crisis investinyou (In partnership with acorns.)

Anecdotal evidence among those surveyed points to concerns about sweat in gyms, Clausen said, and movie theaters — facing an uphill market battle pre-virus — may also now be in even more trouble than usual. "Is this the moment when Hollywood goes video-on-demand?" he added. "If these numbers are true, you have to worry about [movie theater chains]."

Clausen said there are, in fact, "two types of young people in our country: the ones who don't give a damn about this thing and the ones who care a lot." While TruePublic found that 43% of Gen Z and millennials have broken isolation to congregate, "the rest are taking it seriously," he added.Among those young people sheltering at home who still have jobs, there's a pent-up demand for spending — despite a surge in online shopping.

The poll did find there's a lot of online shopping in the meantime. Half of all respondents are engaging in e-commerce during the lockdown, and a full 34% plan to keep up the increased pace, according to TruePublic. See the results below. Product shortages of major national brands in some stores during widespread lockdowns could also work out well for newer or smaller brands going forward, TruePublic found.

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