Think racing doesn’t have much to do with the cars you drive in real life? Think again.
have kicked off their first competitive outing during the IMSA WeatherTech SportsCar Championship's season-opening Rolex 24. Porsche's partnership with perennial powerhouse Penske will also see two 963s compete full-time in the Europe-centric 2023 FIA World Endurance Championship , and the team will enter three of its GTPs in the 100th anniversary edition of the 24 Hours of Le Mans in June.
It's a particularly odd—ignorant, really—hot take when you consider the fact attendance and viewing figures for multiple pro racing series around the world continue to increase. The Rolex 24 saw an all-time record crowd of an estimated 50,000, much of which series officials attribute to interest in the new era of various manufacturer-backed hybrid GTP cars.
"[Racing is] still the heart of the company for Porsche," Steiner says. Cynics will dismiss this as a nice sound bite that's on brand for a company that's forever marketed its racing successes in service of selling more sports cars. There's always an undeniable image/marketing component for any carmaker that races—motorsport is, historically, as much of a marketing exercise as an engineering one, depending on which side of the garage you view the proceedings from.
is the best car in terms of electric braking. We still have the brake pedal as the main driver to recover energy. And this helps in real driving a lot. It's not about who can only run the longest distance;driving means [repeatable] acceleration and braking. And this is something we learned in racing. It's also about aerodynamic drag—a drag coefficient for electric street cars [that helps improve the range] for long-distance driving.
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