Smoothie bowls are far less convenient (but possibly more Instagrammable) fruit slop in a tray.
Because making acai bowls uses frozen fruit and a blender, it made sense that juice and smoothie bars would pivot and adopt the trendy treat on menus to stay relevant. Look at Jamba’s menu today and customers will find it dominated by “artisan flatbread,” juice “shots,” and, yes, colorful smoothie bowls decorated with rows of sliced banana and peanut butter drizzle.
On a recent 30-degree day in Detroit, I went out in search of a smoothie bowl — ideal conditions for what I only assumed was a large serving of chilled fruit soup. The proprietor of my local smoothie bowl shop gleefully explained the essence of a smoothie bowl: It’s far thicker than the average smoothie, making it suitable bowl and spoon food. She convinced me to try the spicy mango smoothie bowl — basically the blended version of a mangonada.
Proponents of the smoothie bowl will tell you that it is a healthy option suitable for breakfast because it’s full of fruit. But they’re not fooling anyone. It’s proximity to fitness and purportedly healthy ingredients may it feel more virtuous than eating dessert — but ultimately what people are consuming is a pint of sorbet with a bunch of honey and cereal dumped on top.
Smoothie bowls are, in essence, a marketing lie that’s heaved on the masses to prolong the life of the smoothie and juice bar genre. But here’s the thing: People genuinely like smoothies and don’t exactly need it to be reimagined. It’s time to stop this snack trend in its tracks and put smoothies back in their rightful place: a cup.
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