Cord-cutters in the New York area can now stream Yankees games -- but it'll be expensive.
The YES Network on Wednesday announced the launch of a direct-to-consumer subscription streaming service, where users who don’t get local cable TV can watch its live-sports broadcasts, including Yankees, Brooklyn Nets and New York Liberty games.
The YES Network on Wednesday announced the launch of a direct-to-consumer subscription streaming service, where users who don’t get local cable TV can watch its live-sports broadcasts, including Yankees, Brooklyn Nets and New York Liberty games. “We are pleased to introduce a direct subscription option,” YES Network Chief Executive Jon D. Litner said in a statement. “With this new direct-to- consumer offering, we are broadening our reach by making YES available to more fans in our regional footprint than ever before.”
The moves come amid turmoil among regional sports networks, which are bleeding money as more and more consumers drop their cable plans in favor of streaming. In the past, lucrative broadcast deals for live sports were cost effective because of bundled cable packages, where subscribers essentially paid for the sports even if they never watched those channels. But that business model is imploding due to cord-cutting.
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