Y/Project Taps Their Stans for Latest Campaign

Okay, genius. YProject

. Their elevated approach to deconstructing familiar garments in new and unexpected ways has garnered the brand a bit of a cult following among the Insta-ready set.So it feels only natural that designer Glens Martens would tap into this rich vein of standom for their latest campaign.

Trolling the #yproject hashtag on Instagram, Martens hand-picked seven fans to invite to their Paris studio to be shot in Y/Project's Fall 2019 collection. The result is a series of diptychs juxtaposing the models' original self-styled shots with new images. The campaign draws a connection between the suspended reality of the runway and the real world, contextualizing their newest collection through select pieces from the label's past.

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