WWE leaning in to social media ahead of possible sale
WWE, an organization that is already king of the ring on social media, will attempt to expand its online presence this year with the $6.5 billion sports entertainment company hinting that it may put itself up for sale.
Part of the reason is that, unlike the NFL, NBA and MLB, the WWE has no off season. It churns out new content from television shows and premium live events all year long and its fans eat it up. “It has consistently found ways to generate interest and stay ahead of the growing changes in consumer behavior,” Zook said. “The viral, fan-service nature of their content is how they have built so much staying power.”
Among those between the ages of 18 and 29, 95% say they use YouTube, according to a Pew Research Center survey on social media use by U.S. adults in 2021. A midair collision in the ring last month between Paul and the wrestler Ricochet racked up another 26.5 million views across all platforms. The test will be how potential buyers value WWE’s social media presence and that potential going forward.
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