This year's WrestleMania is just days away, but the WWE's marketing campaign for its biggest premium live event of the year was kicked into overdrive months ago.
FILE - Wrestler Carmelo Hayes, top, tangles with Akira Tozawa during the WWE Monday Night RAW event, March 6, 2023, in Boston. This year's WrestleMania may be just days away, but the marketing run up to WWE's biggest premium live event went into overdrive months ago. This year's WrestleMania is just days away, but the WWE's marketing campaign for its biggest premium live event of the year was kicked into overdrive months ago.
Thousands showed up for the event which didn’t include any wrestling, but The Rock did slap Rhodes across the face, garnering 15.7 million views across all of WWE’s social media platforms in less than 12 hours. More than 4.7 million people watched the event live, making it the most-viewed outside the ring event in WWE history, according to the company. The press conference had more than 100 million views in less than 12 hours.
“It is a master class in marketing steeped heavily in storytelling and drama that many of the major sports leagues and even television writers could learn from,” Cielsak said. WWE has also been using its professional relationship with two of the company's biggest social media personalities, Logan Paul and Pat McAfee, to promote WrestleMania XL. Paul, WWE's current United States champion, a co-founder of Prime beverage company, podcaster and YouTuber, uploaded a video on X with his reaction to the WrestleMania XL press conference. Paul currently has 23.5 million subscribers on YouTube and 6.8 million followers on X.
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