WWE and UFC owner Endeavor are combining to form a $21 billion sports and entertainment giant
will combine to form a new publicly listed entertainment giant that could be worth $21 billion or more, the two companies said Monday.
"Together, we will be a $21+ billion live sports and entertainment powerhouse with a collective fanbase of more than a billion people and an exciting growth opportunity," McMahon said in aThe merger agreement values WWE shares at around $106 each, 16% higher than the $91.26 level they traded at as of Friday's close.
Emanuel rose to prominence as a high-profile Hollywood agent and has previously invested in bull-riding events, fashion shows and tennis competitions. He pledged to grow the company through lucrative media and licensing deals and by improving operating efficiency.
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