As WWE gears up for its biggest annual premium live event next month, the company continues to harness the power of its social media presence to reach its
This undated photo provided by the WWE shows from left, Dwayne “The Rock” Johnson, Roman Reigns and Paul Heyman in the ring during WWE Smackdown. As WWE gears up for its biggest annual premium live event in April 2024, the company continues to harness the power of its social media presence to reach its fans. A key component of that strategy is YouTube, where WWE has hit an important milestone: reaching 100 million subscribers.
The company has also discovered that its YouTube audience has an appetite for programs hosted by WWE wrestlers that aren’t focused on wrestling. There’s, an exercise channel led by wrestler Sheamus. And its global audience gravitates to WWE Espanol, a Spanish language content channel for its fans in Latin America.
The YouTube content of WWE engages a key demographic. The company says that 35% of its views from subscribers comes from 18 to 24 year olds. And its YouTube audience is actively engaged, immediately seeking out content tied to its television programs and big name stars like Dwayne “The Rock” Johnson as soon as it hits the platform., has been making regular appearances on Smackdown leading up to WrestleMania XL.
The Rock’s return to the WWE has helped get the company to the 100 million YouTube subscriber mark faster. WWE said that a press conference held in Las Vegas last month to promote WrestleMania XL that featured The Rock propelled it to more than 100,000 YouTube subscribers in one day. Prior to The Rock’s return to WWE television in September, the company was tracking to reach the 100 million YouTube subscriber milestone in late April, according to WWE.
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