By all likelihood, Apple Inc. fans are about to see the company's first major new product launch in eight years.
By all likelihood, Apple Inc. fans are about to see the company’s first major new product launch in eight years.
The consumer-electronics company is expected to show off a mixed-reality headset at next week’s WWDC developer event, which would mark Apple’s AAPL first new product introduction since it debuted the Apple Watch in 2015. The company teased in a recent tweet that a “new era begins” with the upcoming conference.
For contrast, the Meta Quest Pro starts at $999.99, and the company has cheaper offerings as well, including its recently teased Meta Quest 3, which will begin at $499.99 while the price of the Quest 2 goes down to $299.99.Analysts note that Apple has leveraged its brand reputation in the past to take lackluster product categories pioneered by others and turn them into virtual essentials for consumers.
Still, he agreed that the category could become more of a hit for Apple down the line. “[I]t’s important to recognize that the headset version three years from now will be cheaper, faster and have many more use cases ,” Mohan wrote, and those applications would all bring opportunities for Apple to rack up software revenue at high margins.
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