Ten years since Rana Plaza Factory collapse and fashion’s focus is finetuned on good. “The goal is clear,” said Cara Smyth, senior managing director, retail ESG at Accenture.
as indicative of progress. She underscored brands will have to ensure progress is not only documented and demonstrated, but most of all, “correct” as it enters the public domain.. She said the industry is in the “messy middle” of its transformation. “I think there are pockets of hope that make us feel like we can do it. A good part of that is we all recognize we are stewards of each other and our planet. I think that’s a big deal because we are only 10 years [out] from Rana Plaza.
She argued fashion has made concrete strides in deepening ESG fluency, complying with science-based corporate goals , fostering collaboration through resources like Apparel Impact Institute and technology advancements. With the foundation “well set,” she cautioned against seeing fashion as superficially motivated, offering an alternative lens for fashion that is a “multidimensional, interrelated, interconnected system of systems.” This is why Accenture’s report showcases the overlapping or collective benefits in its model, where gains in one box equate to gains in others.Per Smyth, education is imperative and doomsday language is a roadblock in fashion.
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