.Dior's Kim Jones and trvisXX received the WWD Honor for Men’s Wear Designers of the Year. Watch their acceptance speech here.
The collaboration between Jones and Scott — and the influence it generated — earned the two men the WWD Honor for Men’s Wear Designers of the Year.
Since 2017, he has released close to 20 new products each month on average. “Even for the hottest brands and products, adding a Travis Scott co-sign makes a major difference, with the power to send hype into hyperdrive” online resale platform StockX said in a report, noting that his products command a hefty premium on the secondhand market.
The show took place on a spectacular set that summed up the spirit of the collaboration: a desert-like backdrop covered in oversize blooms inspired by founder Christian Dior’s garden, and cacti symbolizing the musician’s home state of Texas and his creative collective Cactus Jack. Dior augmented the buzz around the Cactus Jack collection by drafting in one of its most popular brand ambassadors, Sehun from the boy group Exo, to promote the show.was an unquestionable success for Dior, on YouTube outperforming previous men’s shows by Dior during the pandemic, while influencer posts providing an even bigger lift in engagement.
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