WSJ News Exclusive | TikTok Takes Charm Offensive to U.K. to Avoid More Government Bans

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WSJ News Exclusive | TikTok Takes Charm Offensive to U.K. to Avoid More Government Bans
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TikTok executives briefed British political advisers, think tanks and other policymakers on the app’s plan to secure the data of European users, as a growing list of other governments restrict use of the app

LONDON – TikTok executives launched a charm offensive in Britain aimed at convincing politicians that the data of British users are safe, said people familiar with the matter, as a growing list of other governments restrict use of the app.

TikTok executives on Monday briefed British political advisers, think tanks and other policy makers on what it described as “Project Clover,” the popular video app’s plan to secure the data of European users, the people said.

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