ByteDance is offering to pay software makers to bring apps to its virtual-reality device, while Meta sees friction over its app-store approvals
Meta’s Quest headset had 6.37 million monthly active players as of October.Some developers have voiced frustration with how Meta is vetting new software in the app store for its Quest headsets after facing extended delays in gaining approval for widespread distribution. Meta, which renamed itself from Facebook and spent nearly $16 billion in 2022 to put the so-called
The Quest Store’s application submission system is designed to ensure the company’s devices deliver a consistent, comfortable experience to customers, a Meta spokeswoman said. Apps are evaluated on numerous factors, including performance, input and safety to create a quality, high-value experience for VR consumers, she added.
As of October, Meta’s Quest headset had 6.37 million monthly active players, the documents show. Quest headset shipments declined by more than 90% in the fourth quarter of 2022, compared with the previous year, according to estimates from research firm International Data Corp. Meanwhile, ByteDance increased shipments of its Pico headsets by 110%, IDC estimated. ByteDance shipped 290,000 headsets in the final quarter of the year, just shy of Meta’s 310,000.
“We’re excited to partner with the industry’s most creative VR developers and build programs to foster development that takes advantage of our unique platform characteristics,” said Leland Hedges, head of Pico’s consumer market in Europe, the Middle East and Africa. Some VR developers are frustrated after being allowed to list their apps in Meta’s App Lab rather than in the Quest Store, where there is far broader distribution. App Lab allows developers to create links that consumers can use to download their apps, but developers complain that App Lab titles are difficult to search for consumers, making their apps hard to find. When consumers do manage to find an App Lab title, they are prompted with a warning that says Meta hasn’t fully reviewed the app.
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