Meta is starting to bounce back after the roughest year in its history. Users are watching its short-form videos, ad-targeting is improving and the social-media company is well down the road to recovering from the impact of privacy changes imposed by Apple
Days before Meta Platforms Inc.’s first ever mass layoffs in November, a senior executive shared some good news. The company’s short-form video product, Reels, was getting traction with users, and the threat posed by rival TikTok appeared to be easing.
“Facebook engagement is stronger than people expected,” Tom Alison, head of Facebook, wrote in a memo to his staff. “Our internal data indicates that Meta has grown to a meaningful share of short-form video.”
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