Juul's marketing practices are under investigation by the FTC, including whether it used social media influencers to target minors, say people familiar with the matter.
The Federal Trade Commission is investigating the marketing practices of e-cigarette startup Juul Labs Inc., according to people familiar with the matter, ratcheting up pressure on a company whose products are blamed for a rise in vaping among teens.
FTC investigators are looking at whether Juul engaged in deceptive marketing, including by targeting minors or using influencers, some of the people said. The agency also is determining whether to seek monetary damages, one of the people said.
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