WSJ News Exclusive | General Mills, Audi and Pfizer Join Growing List of Companies Pausing Twitter Ads

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WSJ News Exclusive | General Mills, Audi and Pfizer Join Growing List of Companies Pausing Twitter Ads
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A growing list of brands have paused their Twitter ads since Elon Musk's takeover, including General Mills, Audi and Pfizer, people familiar with the matter say

Food company General Mills Inc., Oreo maker Mondelez International Inc., Pfizer Inc. and Volkswagen AG’s Audi are among a growing list of brands that have temporarily paused their Twitter advertising in the wake of the takeover of the company by Elon Musk, according to people familiar with the matter.

Some advertisers are concerned that Mr. Musk could scale back content moderation, which they worry would lead to an increase in objectionable content on the platform. Others

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