Apollo Global Management is investing in CAIS, a platform that gives independent financial advisers access to alternative investment products
independent financial advisers typically work for small firms that lack significant technology budgets.
For Apollo, which has become a $481 billion behemoth primarily by catering to institutions, the deal is the latest inaimed at reaching the universe of individual investors known as the mass affluent. In October, the firm set a target of raising more than $50 billion for its global wealth business over the next five years, one of the key growth initiatives laid out by new Chief Executive Marc Rowan.
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