WSJ News Exclusive | Amazon Pushes Prime Day to September as it Tries to Return to Normalcy

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WSJ News Exclusive | Amazon Pushes Prime Day to September as it Tries to Return to Normalcy
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Amazon is scheduling its annual Prime Day promotion for September, among other steps to return to pre-pandemic operations, say people familiar with matter

Amazon.com Inc. is taking a number of steps to return to pre-pandemic business operations, including scheduling its annual Prime Day shopping promotion for the fall and allowing unlimited shipments of nonessential goods to warehouses, according to people familiar with the matter.

The latter move will allow the ecommerce giant to lay the groundwork for shipments of a wider variety of products, the people said. It indicates that the company is now in a position to process orders more quickly in its warehouses and create room...

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