Revenue has risen more than 40 percent to $15 million, as the company looks to drive strong business even as it navigates a possible sale.
It’s a substantial boost for the company’s bottom line as it begins a critical period, not only with WrestleMania coming up, but with the company exploring strategic alternatives ahead of new media rights negotiations. And while media rights remain the single biggest driver of the company’s business, live events and sponsorship revenue have been on the rise in recent years. The early results from this year’s WrestleMania suggest that will continue.
And while WrestleMania’s two-night event will stream live on Peacock, the WWE is hoping to make the programming around the big show ubiquitous.
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