Mega-corporation The Coca-Cola Company, which has consistently ranked atop or among the world's worst corporations for plastic pollution, has announc…
The beverage giant announced on Friday that it is partnering with Canadian non-profit Pollution Probe on the company's Great Lakes Plastic Cleanup initiative, the largest such endeavour on the continent.
The Coca-Cola PixieDrone will skim the surface of lakes removing organic, plastic, glass, metal, paper, rubber, and other materials. Coca-Cola states that the drones can collect approximately 160 litres worth of waste — equivalent to the volume of an average bathtub — in a single six-hour charge. Yufest acknowledged Coca-Cola's role in the rising quantities of plastic in the Great Lakes, stating, "our company recognizes its responsibility to help address the plastic waste crisis."
While the new initiative is undoubtedly good PR for Coca-Cola, the company's involvement could be read as little more than brand damage control through an environmentalist lens.
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