The premium outerwear label is debuting several shops-in-shop across the EMEA region, as well as entering China.
outposts and pushing its presence at key department stores in the area, including Paris’ Le Bon Marché; Loden-Frey in Munich; Jelmoli in Zurich, as well as Moscow’s Tsum and Rinascente in Milan and Rome.
Following the 2018 acquisition by L-Gam, a Luxembourg-based investment firm backed by the princely family of Liechtenstein, Woolrich has been going through a significant transformation to grow its scope and fuel its business engine., last year Woolrich unveiled a similar expansion plan focused on the U.S. and South Korea, where it opened a flagship in Seoul. In 2020 the company also unveiled a store in Osaka, its fourth flagship in Japan in collaboration with its Japanese shareholder Goldwin.
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