Spain’s 1-0 victory over England on Sunday was the most-watched Women’s World Cup final on American television that did not include the United States.
The previous record for a non-U.S. final was in 2003 when 1.2 million watched on ABC as Germany beat Sweden. The tournament took place for the second straight time in the U.S.
The early start time and the Americans’ early exit translated to steep declines in the finals and tournament numbers.Australia and New Zealand are 14-to-16 hours ahead of New York and 17-to-19 hours ahead of Los Angeles. Most of the matches during the tournament, including everything beginning with the quarterfinals, started during overnight hours in the United States.
Even if the U.S. had made a run to a third straight title, the ratings would have been down from 2019 in France and 2015 in Canada.The Spanish-language average of 167,000 across Telemundo, Peacock, Universo and Telemundo streaming platforms was down 44% from four years ago . Telemundo did get a boost from Spain’s title run, Colombia advancing to the quarterfinals, and all matches streamed on Peacock.The first two matches took place in prime time.
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