Women’s sports saw pivotal growth in deals, interest in 2022
According to ESPN, which aired 25 regular-season games and the entire postseason, the 2022 playoffs averaged 456,000 viewers — up 22% over 2021’s postseason — making it the most-viewed WNBA postseason since 2007. The WNBA draft averaged 403,000 viewers, which was the most since Diana Taurasi was the top pick in 2004.Engelbert said the NCAA Women’s Tournament, which had the most viewed championship game in nearly two decades, built momentum for the women’s game heading into the WNBA season.
Olivia Dunne, a gymnast at LSU, has over 8 million followers across all of her social media platforms, more than any other female collegiate athlete. Her sponsorships include deals with the clothing brand Vuori and American Eagle. “The number and the types of different platforms that are highlighting women’s sports, not just women’s soccer, it’s just showing overall that there is interest,” said Kate Markgraf, the general manager of the U.S. Women’s National Team.
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