The women's NCAA championship game drew a bigger television audience than the men's title game for the first time, with an average of 18.9 million viewers...
The women's NCAA championship game drew a bigger television audience than the men's title game for the first time, with an average of 18.9 million viewers watching
Nielsen’s numbers include an estimate of the number of people who watched outside their homes, which wasn’t measured before 2020. Due to cord-cutting, the in-home audience has steadily declined annually. “I think you see it across the board, whether it’s softball, whether it’s gymnastics, volleyball. People want to watch. It’s just when they’re given the opportunity, the research and the facts show that people love it,” she said.
It also helped that the women’s game got increased exposure during the regular season on network television. “I wouldn’t call it a blip because I think the women’s game is going to definitely improve from ratings and exposure here on out,” he said. “The broadcast and top cable sports channels can still deliver an audience. Midseason coverage tends to focus on the teams and personalities to make the public aware of the athletes. But the game has improved over the last five years. It has become faster and more competitive. I also think they have learned from the NBA and NFL on how to promote its stars.
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