The audience for the national women's title game was up 90% over last year.
The audience for Sunday’s game — where the Gamecocks capped an undefeated season by winning their fourth national title and denied Clark’s Hawkeyes their first — peaked at 24.1 million during the final 15 minutes. The 2015 FIFA Women’s World Cup final between the U.S. and Japan averaged 25.4 million on Fox. That also was on a Sunday and took place in prime time on the East Coast.
The audience was 289% bigger than the viewership for the Gamecocks’ title two years ago when they beat UConn on ESPN. “I think you see it across the board, whether it’s softball, whether it’s gymnastics, volleyball. People want to watch. It’s just when they’re given the opportunity, the research and the facts show that people love it,” she said.Clark and Iowa have the three biggest audiences for women’s college basketball. The Hawkeyes’ victory over UConn on Friday night averaged 14.2 million, and their April 1 victory over LSU in the Elite Eight drew 12.3 million.
Fox has announced the Women’s Champions Classic for next season on Dec. 7. The prime-time doubleheader will feature UConn, Iowa, Louisville and Tennessee. “I think our game has been good for a long time and I think people have just missed the boat. Now we’ve finally had the exposure, and people have understood, ‘Wow, I haven’t watched women’s basketball for a long time, I’ve missed something.’ I don’t think they’re going to want to miss anymore,” Iowa coach Lisa Bluder said during the Final Four. “Caitlin has certainly been a tremendous star for our game, but there are so many stars in our game.
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