Wiz Khalifa now offers mushroom grow kits, a prime example of someone knowing their brand.
, Khalifa's organic grow-your-own mushroom kits with a mission focused on increasing interest in the health benefits of mushrooms by creating more ways for people to incorporate them into their lives, nutrition and wellbeing.
Allowing consumers to experience the entire life cycle of a mushroom "from mycelium to meal," Mistercap's was inspired by Wiz's nickname around Taylor Gang, the record label he co-founded in 2008. "People love growing their own food," Khalifa said in a press release. "People know so little about mushrooms, so my goal with Mistercap's is to showcase its positive benefits, and bring them to a wider audience.", a global organization dedicated to studying and conserving fungi, directly impacting the Foundation's Fungi Education Curriculum, the world's first curriculum designed to introduce mycology into middle and high schools.
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