We all need to wake up to the reality that what is happening in the United States right now threatens not only our livelihoods, but our values
that three major corporate sponsors with operations in both Canada and the United States have cancelled their support for the event, apparently because of the American President’s campaign against diversity, equity and inclusion.
Kojo Modeste, executive director at Pride Toronto, told the Toronto Star that the withdrawing companies had said “they will no longer be supporting Pride because their mandate has changed.” But it is one thing for a company to ramp down DEI in the United States. It is another thing to do so in a completely different country.are the greatest challenge we face. But sovereignty also suffers when a company in Canada pulls out of supporting Pride for fear it will offend the American President.
But any sure-footed corporation will not let the intolerance and vitriol of the American President influence its commitment to programs and events in Canada.. This is an opportunity for Canadian corporations that have not sponsored Pride events in the past to replace those who have pulled out. But at a time when support for the Conservatives is slipping, and the Liberals are portraying Mr. Poilievre as a Trump wannabe, his opposition to DEI even as corporations pull out of Pride events for fear of Mr. Trump’s wrath is a terrible look.
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