With Trump Media stock cratering, Donald Trump has a decision to make

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With Trump Media stock cratering, Donald Trump has a decision to make
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Former president faces a crossroads in 10 days

) — the publicly traded parent company of Truth Social, his social network and main online megaphone. A provision that banned him from selling any of his 115 million shares will expire Sept. 19.

Many investors in Trump Media are deeply in the red, thanks to a sharp drop in the share price over the past few months. But the presence of a large seller like Trump could swamp buyers in such a thinly traded stock. Trump Media is losing tens of millions of dollars each quarter and struggling to generate sufficient advertising revenue from Truth Social to justify even its current lower valuation. But in many ways the stock trades as a meme stock and a barometer of enthusiasm about Trump’s candidacy for president. It has been pushed and pulled all summer by debate performances, court cases, the attempt to assassinate Trump and poll results.

Lockup provisions are not unusual in public stock listings. They exist to keep insiders from trying to cash out too quickly and driving down the share price. Any stock sales by Trump would have to be publicly disclosed with the Securities and Exchange Commission in a Form 4 filing within two days. A group of early investors in Digital World and two of the original founders of Trump Media will also be free to begin selling Sept. 19. Each group controls about 11 million shares or, together, about 11% of the publicly traded stock, according to regulatory filings.

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Stock Share Market Media Trump Media Trump Media Investor Robert Morris Baylor University University Of Cambridge

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