Prime Minister Justin Trudeau holds a local town hall with students from Durham College in Whitby, Ont. on Wednesday, April 5, 2023.
Trailing in the polls among the younger voters who could decide the next general election, the federal Liberals are scrambling to bring up their social media game and sell their recent budget to skeptical millennials and Gen Z. One pollster warns that the Liberals have no path to re-election unless they can mend fences with younger voters.
"And it's gotten worse since then, to the point where I've seen recent polling where the Liberals are polling at under 20 per cent among Gen Z and millennials. That's close to half the electorate. And if you are polling at 20 per cent or below with that group of voters there, it doesn't really matter what you do with boomers — you're not going to win an election campaign.
Nelson said she has almost 20,000 followers — mostly Black or Indigenous Canadians or women of colour who want to know how to manage their money better. She said she travelled to Ottawa on her own dime for an opportunity to cover the budget, meet Freeland and ask a group of ministers questions. She then broke down the budget in a series of Tik Tok and Instagram videos."I think they know that a lot of millennials and Gen Z ...
Liberal MP Julie Dzerowicz, who represents the Toronto riding of Davenport, said she's working to reach millennials and Gen Z by traditional means. Her Davenport riding ranks 16th in the country for its percentage of younger voters. Liberal MP Nate Erskine-Smith records a social media video with filmmaker Kristian Podlacha in front of the Supreme Court in Ottawa.
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