With Musk's X banned in Brazil, its users carve out new digital homes

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With Musk's X banned in Brazil, its users carve out new digital homes
Jack DorseyBusinessWorld News
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As billionaire Elon Musk’s clash with a Brazilian Supreme Court justice came to a head last week, there were legal twists, insults, ultimatums, defiance and then, finally, capitulation.

13 minutes agoTELL US: Florida sports betting is expected to be big business again as the NFL season begins. Do you bet on games?An ad by Valor media shows a photo of Elon Musk at a shopping center in Brasilia, Brazil, Monday, Sept. 2, 2024.

Opening a Threads account was seamless for Instagram users, so it scaled rapidly; it had 175 million monthly users globally as of July, Meta's CEO Mark Zuckerberg announced. Meta declined to provide specifics on Brazilian users. Bluesky has been posting in Portuguese to get Brazilians situated and find those with whom they previously shared connections. They celebrated Wednesday as TV network Globo's evening news program, which gets over 20 million viewers, presented its new Bluesky account on air. Pioneers with prior footholds are giving tips and sharing so-called “starter packs” of accounts to follow.

Starting over from scratch online is a bit of déjà vu for Brazilians — at least millenials. They were early adopters of Google’s former social network Orkut and dominated the platform before its 2014 shutdown. They migrated en masse to Facebook.

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