Over the past four years, Lund has grown her bootstrapped 'Nikki Lund' clothing line into a major business. Today, it launches in Nordstrom. Lund shares a powerful message of self-love that she brings to her clothing as a designer, as well as to her music as a Billboard-topping singer/songwriter.
Lund collaborates with her brother Trevin Lund on music, offering a free song download with every clothing purchase. “My brother and I have always been twin souls who are passionate about fashion and music, about helping and uplifting people,” Lund says. “He and my mom, Laurie Lund, had a company called Uknighted Denim that was very successful. We both distributed music with our clothes. Music and fashion symbiotic as seamless lovers.
Lund herself didn’t always enjoy a high degree of self-confidence. As a child and teen, she was obsessed with her weight and developed a severe eating disorder. At the time, in the 90’s, the pre-teen, “heroin chic” model look was all the rage. Images were everywhere of bone thin women and girls. Lund describes herself as naturally curvy. She was teased in school, called a “dumb blonde” and “fat” because she wasn’t super skinny. So, she tried to control her anxiety by not eating.
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