Amid the wave of conference realignment that rocked college sports earlier this month, a thought crossed Jim Cavale's mind: 'What do the athletes think?'
June 3, 2023; Atlanta, Georgia, USA; Scenes from the 2023 NIL Summit at the Chick-fil-A College Football Hall of Fame. Mandatory Credit: ImagnAmid the wave of conference realignment that rocked college sports earlier this month, a thought crossed Jim Cavale’s mind: “What do the athletes think?”
Using a phone app, AO gives member athletes a place to discuss and even vote on key issues while providing on-demand support through an array of experts in the legal and medical field. Using the uniform and collective voice of the athletes, the group will advocate for improvements such as medical coverage and scholarship protections.
A players association – and its potential power to collectively bargain — is seen by many as a solution to the problems emerging from an unruly system of NIL state laws. However, the organization has on retainer dozens of experts to assist athletes, including pro-bono attorneys, accountants and doctors. Athletes can access such tools from a directory in the app. The organization provides a form of NIL protections for athletes as well with a verified registry that certifies NIL agents and school collectives, all of which can be found in the app.
“It’s important that the perspective of college athletes is included in a lot of the key decisions that are being made in the future structure of college sports,” Cavale said. “Do they want to be employees or not? Do they want to have their school realign to another conference geographically far away?”
“As you know, unionization has been attempted before at the college sports level and it’s very difficult,” Cavale said. “Athletes aren’t employees. Even if they are employees, a lot of them would be employees of state and public institutions with state laws that would prevent unionization from happening.
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