With BTS concerts at a standstill, the agency behind the world’s most popular boy band faces its biggest challenge yet
The Author Of ‘The Upside Of Being Down’ Jen Gotch Shares Mental Health Advice For Coping During A Crisis
Yoon launched BTS’ social media strategy well before the band’s official debut in 2013. The company drew fans to the seven members by opening up their lives on sites such as Twitter and YouTube. Candid videos capturing ordinary moments—rehearsing at the studio, celebrating birthdays, exercising and eating dinner—went on to garner hundreds of millions of views.
As the group polished its image, songs became catchier and explored issues such as school bullying, mental health, and even politics—a departure from K-Pop’s more common themes of love and dancing. “They show so much of themselves to us,” says long-time fan Jiye Kim, 26, a Korean-Australian in Sydney. The group’s social media clout is a testament to Yoon’s early insight: BTS’ Twitter account boasts 19 million followers; its Instagram, 24 million followers.
That said, Bang and Yoon have already started diversifying and expanded the firm’s roster to include a new five-member boy band, Tomorrow X Together. The band is enjoying some early success, landing multiple entries onWorld Albums chart. In June, Big Hit acquired Seoul-based Source Music, including its six-member girl group GFriend.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
BTS Releases Larger-Than-Life Trailer For ‘Break The Silence’ DocuseriesBTS postponed their Map of the Soul Tour, but fans can whet their appetites with the forthcoming concert docuseries.
Read more »
South Korean boyband BTS suspend world tour over coronavirusSouth Korea's K-pop boyband BTS will suspend their world tour over worries about the spread of the novel coronavirus and restrictions aimed at stopping it, their management said on Tuesday.
Read more »
BTS announce Map Of The Soul European tour postponed because of coronavirusThe legendary K-Pop group has become the latest music group to announce that upcoming shows have been postponed because of the coronavirus pandemic
Read more »
Welcome To The Delightfully Chaotic World Of Run BTS.BTS_twt, and their webseries RunBTS, have come a long way over the years. In honor of their 100th episode, we're taking a look at some of BTS's best episodes, and what it means to ARMY 💜 방탄소년단
Read more »
BTS Suspend World Tour Due to COVID-19South Korean group were originally scheduled to tour Europe and Asia this summer
Read more »