With Armani, Louboutin and others opening up hotels, fashion is now more than just something you wear

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With Armani, Louboutin and others opening up hotels, fashion is now more than just something you wear
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Hotel Vermelho , designed by Christian Louboutin , features custom tiles by Portuguese tile maker Fábrica de Azulejos and decor from local houseware brand Vida Dura.When Louis Vuitton opens its first hotel on Paris’s fabled Avenue des Champs-Élysées in 2026, it will join a trove of other luxury fashion brands – Armani, Bulgari and Ferragamo , for example – that have entered into the hospitality game.

Global management consulting firm Bain & Company released a report earlier this year, highlighting three categories that accounted for over 80 per cent of the total luxury market: cars, hospitality and personal goods. To circumvent such scenarios, as well as to tap into the increasing desire from customers to feel more of a personal attachment to their favourite fashion stars, some icons have opted to open intimate spaces in less populated places.The 13-room boutique Hotel Vermelho is in the Portuguese village of Melides, a place fashion designer Christian Louboutin has vacationed in for many years.

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Travel Fashion Ordid3534562768bill Hotel Louboutin Montgolfier Lvmh Brand Bulgari Vermelho Portuguese Bulgari Bain & Company Ferragamo

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