Ben Affleck is promoting his movie 'Air' at NBA All-Star weekend. It's the story of how Nike signed a rookie named Michael Jordan in 1984 to a $2.5 million deal. The Jordan Brand, including the jumpman logo, generated $4.7 billion in revenue in 2021.
Part of that tale will be told in the upcoming film “Air,” which Affleck directed and stars in alongside Matt Damon, Viola Davis, Jason Bateman and more. Affleck plays Nike co-founder Phil Knight, and Damon plays then-Nike executive Sonny Vaccaro — who was tasked with finding a way of saving what was then the company’s fledgling basketball division.
“What I wanted to try to accomplish was to have Michael Jordan have the effect in the story that he has in the world, which is that obviously the vast majority of people don’t know and have never met Michael Jordan — and yet they know about him, and they know what he means and they might talk about him,” Affleck said. “So, in a way, he’s like a presence that’s felt and discussed and everybody else around him is there. But you never see his face.
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