The Renaissance Entrepreneurship Center helps small businesses owners across the Bay Area build back from the COVID-19 pandemic.
When Teresa Hernandez walks down the aisles of her Mexican party supply shop, she doesn’t just see shelves packed with products like piñatas, traditional Mexican candies and ceramic figurines. She sees what years of determination and grit can get you — even in the face of a tumultuous global pandemic., closed in March 2020 when Bay Area health officials issued the nation’s first stay-at-home order.
Teresa Hernandez, owner of Fiesta Mexxikana party supplies and Mexican arts and crafts store, helps a customer to check out at her store in San Jose, Calif., on Tuesday, Oct. 12, 2021. The organization’s mission, according to Program Director Timothy Russell, is to help people turn their passion into profit.
Since COVID-19 public health orders forced businesses to close down their operations for months at a time, Renaissance quickly pivoted and began providing free remote classes aimed at teaching business owners like Hernandez how to move their operations online, including setting them up with websites and demonstrating how to use social media to market their offerings.
They never set up a website or social media accounts, relying solely on word of mouth among community members and passersby to keep them in business.
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