A digital transaction tends to have almost a $5 higher average ticket, which means better return on investment, CEO Charles Morrison says.
"Because a digital transaction tends to have almost a $5 higher average ticket, [it's] more profitable for our franchisees, which means better return on investment."
"We're in a brand where we believe we're in a market all by ourselves. We really don't have a true competitor," he said. "It's a very efficient, carry-out — and now delivery-focused — concept that we believe creates efficiencies that some of the big box players can't compete with." "We do believe through digital technologies and further digitization of our business we can create efficiencies that create capacity that help us to grow, which will take pressure off the labor line," he said.
As for why digital transactions tend to lead to higher receipts, Morrison said online services give customers more autonomy.
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