William Watson: A World Cup team to be proud of, if we did pride here — via fpcomment
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I love the ads, too, this year, in particular, CIBC’s “Our ambition only rises,” a dramatically edited homage to the ambitions of our men’s and women’s national teams, the women in scarlet, the men in the black that in hockey as well has become one of our national colours, different players belting the ball about the emerald pitch and then a beautifully photo-shopped final shot where both teams seem to be lined up in the snow in Edmonton after the men had beaten Mexico to qualify for the World...
There’s lots of talk about de-globalization these days, as countries turn inward. My guess is soccer won’t soon be de-globalized. If you want to win, you want the best players, and you don’t really care where they come from. Yes, if there’s a great Russian player currently serving on the front lines in Ukraine, you may not make him the lynchpin of your franchise, not for a while at least. But you’ll tolerate almost any failings short of that to acquire talent.
Not really being the best until you’re the best in the world is true of all other markets and endeavours, too. Borders may close. Foreign competition may be hobbled. But the fact will remain: “Best” means global best. If you don’t compete in the world market, you can be best-in-Canada but never simply best.Article content
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