Are we on the verge of adopting an easygoing new attitude toward beauty and fitness? Or, as soon as we’re given the chance, will we re-embrace old habits?
Schmidt’s comments track with the 22 percent decline in makeup sales in the first quarter of the year compared with a year ago—and with prognostications, like those of McKinsey analysts, anticipating an even steeper drop if working from home and mask-wearing remain commonplace. It’s not that there’s no point making up a face that won’t be seen; it’s that this unseeing is forcing us into a beauty version of what Nietzsche termed a “revaluation of values.
Schmidt’s take is clarifying. While she may be ready to forgo foundation and eyeliner, she mourns the loss of her signature eye-popping gels, which East Village nail artist MoMo used to apply every three weeks or so. “Listen—I love those nails, but I also love MoMo,” Schmidt says. “I’d be in her tiny salon for hours at a time, gossiping. It’s really hard for me to imagine my life without that.” A similar wistfulness has Melanie Kimmelman eager to return to her Rumble Boxing classes ASAP.
It’s this longing to affirm a pre-pandemic identity that’s driven many of us to beg favorite service providers for guerrilla appointments, shelter-in-place orders be damned. MoMo, Schmidt’s manicurist, reports that she had around a dozen requests from women “who wanted me to risk my life, and everyone’s life, to come do their nails,” while facialisthad to explain patiently to countless clients that her studios in Dallas and New York would be closed until she considered it safe to reopen.
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