Will Hollywood learn from Barbie's disappointing payoff for pandering to China?

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Will Hollywood learn from Barbie's disappointing payoff for pandering to China?
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'Last weekend, the highly anticipated film Barbie made a killing at the global box office. One country where it didn’t do so well, however, was China.' -Michael Cunningham & Megan Litz

In recent years, they’ve had even more difficulty in the country, as domestic studios inside China churn out productions more attuned to the interests of local moviegoers and with quality that is closing the gap with Hollywood. And things are only getting worse. Hollywood films experienced athe first half of this year, compared with 2019, the last year before the market was disrupted by the COVID-19 pandemic.

And that only accounts for the lucky films that are allowed to screen in China in the first place, which is far from guaranteed. For instance, Marvel’s 2021 filmwas made to order for the Chinese market, but Beijing never gave it a license. Those that do manage to be released in China often do so at a great cost. Disney’s live-action version ofHong Kong democracy advocates

boycotted the film after its Chinese-American lead actress, Liu Yifei, posted on social media in support of the Hong Kong Police Force’s 2019 crackdown on pro-democracy protesters. Meanwhile, the broader international community was horrified to see the film’s credits thank Chinese government entities implicatedwith the film’s bungling of historical and cultural context. Disney literally tripped over itself to make

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