Will the artificial sound of the Charger Daytona — generated by an amplifier and tuning chamber at the rear — help Dodge convert consumers into believers of battery-powered muscle or repel them?
DETROIT — Dodge CEO Tim Kuniskis likens the sound created for the electric Charger Daytona Concept to a church pipe organ.
"I think people are going to like it, but I do think it will be polarizing," said Jessica Caldwell, executive director of insights for Edmunds."I don't think it is that necessary. It really is a vanity type of thing." "If the car didn't look good and you're just doing some sound on it to try to make it cool, people might not buy in," Harrington said,"but when the car looks the way it does, and it comes out and you watch that video, and then they fire it up, I was like, 'Yeah!' "
He knows EV mandates have put Dodge in an awkward position with the days of"high horsepower created by internal combustion" coming to an end and taking away one of its strengths. Dodge is doing what it can to adjust, Brauer said, and find a place in a more eco-friendly future. Brauer said he wouldn't be surprised to see other automakers follow suit with their own EV screams down the line.
"What's most important is the focus on creating an engaging, exciting EV that focuses on the visceral reactions that ICE sporty cars deliver," Brinley said."As we transition to more EVs, some of those buyers will want exciting and engaging vehicles, and automakers will learn how to deliver that in a new format. The Dodge Charger Daytona SRT concept is a major step in that direction. ...
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