Avatars, cloned voices, and ChatGPT-generated listings
. “AI can make Realtors more effective, efficient, and valuable.”
For agents whose wordsmithing is less than stellar, AI-generated assistance may benefit their sellers when creating listings. Harrison Beacher, a DC agent with, uses ChatGPT to check grammar and punctuation and to create and clean up presentations and spreadsheets. But he says the technology still requires a final proof: “You have to read and edit it, not just copy and paste.
With AI, buyers can search for properties by describing their dream home using ChatGPT or sharing images, rather than using traditional filters on platforms such as number of bedrooms and bathrooms, McLaughlin says. It could also identify neighborhoods or properties that buyers may not have discovered otherwise. Sellers can use AI to help compare the cost and estimated return of presale renovation projects.
While AI can relieve agents of repetitive tasks, some technology, such as chatbots—in which you get a drop-off in response after the first exchange—isn’t a great fit for real estate, says Morgan: “For a transaction that’s expensive, fraught with emotion and infrequent—only about every 12 years for most people—agents are the best method for guidance.”
Other issues with AI include factual errors, lack of data-privacy protection, and potential violations of copyright and intellectual-property protection, Hall notes.
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