Will a cannabis ad debut at this year's Super Bowl? via TheGrowthOp
Last year, the marketing team at medical cannabis company Acreage Holdings decided to make history. They attempted to air a cannabis ad during the Super Bowl.
“It was really about the advocacy message and we positioned it to CBS as almost a PSA, rather than an ad,” Choe said. 2020 could be a first for cannabis at the Super BowlThis year, there are two changes that could impact cannabis marketers trying to reach the Super Bowl audience: For one, hemp-derived CBD is now federally legal. And secondly, Super Bowl LIV is being broadcast by Fox. Before the end of November, the network announced they had sold out the commercial inventory for the championship game, with ads fetching as much as $5.6 million for a 30-second spot.
“We were well aware of much of the difficulties and interference many in the cannabis industry had experience in with respect to publishing digital content and advertisements concerning marijuana,” Graff said. “Acreage Holdings is what we would call a plant-touching business,” Graff said. “Whereas we are, generally speaking, a service provider.”
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