Environmental psychologists and a neuroscientist discuss why it is so hard for people to get their heads round climate change - with a surprising list of reasons.
What we believe and the changes we make are"super important," says Dr Kris de Meyer, neuroscientist at Kings College London.
"The political factors and values generally outweigh an individual experience when it comes to people's perceptions," Dr Ogunbode adds. His studies into flooding found competing narratives muddied the waters of people's understanding of the causes. That has been fuelled by public figures likening hot weather to desirable destinations, for example comparing our future climate with that of Barcelona's today, he argues.
The summer of 2021 may not be scorched in our minds as particularly hot, as with 2003 or 1976. It's perhaps hard to believe the heat killed an extra 1,634 people, according to the Office for National Statistics, or that it could take even more lives this year.No pain no gain?
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