To the follower, there’s a vague sense that “someone” is posting, due to the personal nature of social media.
... [+]There’s always a face behind every social media account.
Over the last 10 years, we’ve accepted a few things about Facebook, Twitter, Instagram and other apps. We know it’s not as personal as we think it is, and there’s widespread trolling and misinformation on these platforms. Brands that tap into the personal nature of social media, such as Wendy’s and Burger King, know that we like to think there’s a real person behind every account.
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