It has nothing to do with talent
A ROSE painted by another name would cost more. In a new paper*, four academics show that art made by women sells for lower prices at auction than men’s, and suggest that this discount has nothing to do with talent or thematic choices. It is solely because the artists are female.
In theory, another possibility could be that women are just less talented than men. To test that proposition, the authors conducted a couple of experiments. In one, they showed 1,000 people a selection of 10 lesser-known paintings and asked them to guess the gender of the artists. The respondents were right only 50.5% of the time, no better than tossing a coin. In short, the general public cannot discriminate between male and female art.
It could be that these well-heeled observers were aware of the market discount for female artists, and applied it accordingly. But that does not solve the puzzle of why the discount arose in the first place.
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