From the Geico gecko to the Aflac duck, here’s why we keep seeing so many insurance commercials — as the great beer ads have disappeared.
A few years after the first Aflac duck commercial aired in 2000, public awareness of the company jumped by 96 percent.
Advertising legend Linda Thaler came up with the Aflac campaign after storming through her office, shouting the company’s name.Not everyone is so generous. “The insurance ads, all of them, are terrible,” Robert Kolt, a longtime advertising professor at Michigan State University, tells The Post. “No consumer really cares about insurance companies, or their ducks or emus or geckos.”‘Dan told us that if we could do that, he wouldn’t care if we showed a naked man tap-dancing on a roof.
The “Wazzup” campaign couldn’t happen today because beer companies have given up on humor, said co-creator Vinny Warren. It opened the floodgates for other insurance providers. “Insurance is a dry, serious business,” says Ryan Raab, the Creative Director for The Martin Agency, the firm that created the GEICO gecko. “It’s not something consumers think about often, and if they’re thinking about it, it’s because something bad has happened.
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