ICYMI: Why we feast on meat and hate on vegans via nparts
By all accounts flawlessly balanced and perfectly constructed, the Popeyes chicken sandwich was billed “a gift from the heavens.” Selling for a paltry $3.99, it sparked a feeding frenzy in the U.S. this summer. As popular as it was, and still is, it also serves as a batter-crusted reminder of how deeply confused we are about meat-eating.
While most would agree that causing animal suffering is immoral, we balk at recent recommendations to eat less meat and belittle those who choose to cut it out of their diets entirely. Merely mentioning veganism is enough to elicit eyerolls, and reactions to what is a purely personal choice have escalated far beyond the non-verbal.
In response to a freelance writer pitching a plant-based recipe column — a perfectly normal occurrence — an editor once saw fit to explicitly express bloodlust. “How about a series on killing vegans one by one. Ways to trap them? How to interrogate them properly? Expose their hypocrisy? Force-feed them meat? Make them eat steak and drink red wine?” wrote William Sitwell, former editor of Waitrose Food, a supermarket magazine in the U.K.
As researchers Kelly Markowski and Susan Roxburgh of Kent State University highlight in a study published in the journal Appetite, “vegans are viewed as oversensitive as well as physically and mentally weak” by the omnivorous masses. The reasons for these negative associations run deep, affecting not just how we feel about meat-eating but our very sense of self.In choosing not to eat meat, the authors write, vegans are rejecting a core tenet of American culture.
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