Women's sports have captured investors’ attention as WNBA viewership soars to a record high amid the WNBA Finals. Fortuna Investments CEO Justus Parmar joins...
Parmar outlines his view that sports is an emerging investment area, with women’s sports representing an especially attractive investment opportunity. “It's a very unique asset class. So you've got the big four men's clubs. Those are kind of the blue-chip stocks of the portfolio.
He notes that the venture capital firm’s interest in women’s sports is not a “charity endeavor or DEI type of ‘let's empower these people for the sake of doing it.’ These women are extremely talented.”The W NBA could have a new champion tonight with the New York Liberty on the verge of their first title taking on the Minnesota links in game four of the W NBA finals.Regular season viewership up 170% compared to 2023 playoff viewership up 100 and 42%.
You know, you've got men's baseball, men's basketball, men's football, obviously, and NHL hockey, you know, these clubs are 56 even $7 billion in value.And so when it comes to women's sports is, it's much like a, I don't wanna say a venture or growth investment. I think obviously, at some point in time, if, if things go the way they may go, there may be a little bit of a divergence.
When the viewership is there, the fans show up, the fans have extraordinary voting and, and, and political capital and then the corporate sponsorships generally show up.Um, I think there's, there's a tremendous amount of room to grow the, these women.
Women's Sports Justus Parmar Attractive Investment Opportunity Fortuna Investments WNBA Finals Investment Area
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